SEO is still the most cost-efficient way to drive more traffic to your website. Other options such as pay-per-click and traditional advertising are much more expensive. To help our clients get a competitve edge, we are now offering an affordable SEO (Search Engine Optimization) package.
Step 1. Determine your keyword search phrases
We work with you to determine your keyword search phrases. The we test them using the Google Keyword Planning Tool. Examples for my line of business are "Toronto Web Design" and "Toronto Web Developer".
Step 2. Optimize the text and tags on your pages to put emphasis on the keyword phrases
We ensure that your navigation, text and hidden meta tags are optimized to put emphasis on the keyword search phrases
Step 3. Make sure your organization is properly listed in Google My Business
This is critical for all types of business - it tells Google your location for Google Maps, hours of operation and how to categorize your business in the search results. We also help you manage your reviews and add more content to get the most from your Google listing.
Step 4. Add the Google Analytics and Search Console tracking to get accurate statistics on your visitors
Google provides a wide variety of statistical tools on the useage of your site. These reports are complex and can be misleading. We simplify and filter the data into a few actionable reports and follow up with a phone call to discuss. This is critical to all websites - Google now uses the Search Console to inform website owners of potential problems such as malware and to provide tips on how to improve their search results.
Step 5. We look for opportunities for incoming links
Links to your website are a major factor on how well you search. We will help you build quality incoming links from related web pages and from shared social network postings.
Step 6. Ensure that Google views your site as a mobile-friendly website
Google is now penalizing sites in the search results that are not mobile-friendly. We will ensure that your site passes the test and works well on mobile. Some of our sites are now getting over 40% of their traffic from tablets and smartphones.
Step 7. Ongoing strategy to build and maintain your search rankings
We will work with you to develop an ongoing SEO strategy that could include such items as blog postings, social network sharing and customer reviews (and more).